The Deadspin videos (see one post down) have gone viral and helped to increase awareness of what Sinclair Broadcasting is trying to do to local TV news. Here are some of the reactions:
From President Trump:
So funny to watch Fake News Networks, among the most dishonest groups of people I have ever dealt with, criticize Sinclair Broadcasting for being biased. Sinclair is far superior to CNN and even more Fake NBC, which is a total joke.
From Sinclair Broadcasting via the Baltimore Sun. (Note -- Sinclair's headquarters are in Baltimore):
Scott Livingston, senior vice president of news for Hunt Valley-based Sinclair, said the goal of the messages was to reiterate Sinclair’s “commitment to reporting facts.”
“The stories we are referencing in this promo are the unsubstantiated ones (i.e. fake/false) like ‘Pope Endorses Trump’ which move quickly across social media and result in an ill-informed public,” he wrote in an email response to the Sun.
“Some other false stories, like the fake ‘Pizzagate’ story, can result in dangerous consequences,” he continued. “We are focused on fact-based reporting. That's our commitment to our communities. That’s the goal of these announcements: to reiterate our commitment to reporting facts in a pursuit of truth. We consider it our honor and privilege to deliver the news each night. We seek the truth and strive to be fair.”